The most important thing you can do for your business is to define your perfect client or customer. Consider this: as you build your business, you are going to build plans and create strategies that are designed to effect action from your perfect client. If you have not defined who your perfect client is, you won’t know who to target in your marketing and your marketing is not going to be effective. You will simply go broke and not be able to identify success or failures from your marketing attempts.
The more specific you can define your perfect client means that you can tailor content to your perfect client and deliver that content in a manner he is most likely to consume.
To be clear, your goal is to put the content your client likes most in front of him when he is using the platform he likes most. Important to note, your business may have multiple perfect clients if you provide multiple products or services with different price points or benefits. Depending on the product or service you are trying to promote will determine which perfect client profile you are going to use in any particular campaign.
Take a moment and think about the traits your perfect client encompasses. From age, income, and familial status to the feeling you get when he calls or emails you. Other important traits to consider include the neighborhood he lives in, the type of clubs or churches he is a member of, political views, hobbies, and shopping habits.
A simple search on the internet will yield you many examples you can use to determine your perfect client. Another approach is to think about a real person you know who is your perfect client. Pretend you are this person and think about your product in relation to this person’s life and lifestyle. Write down everything that moves this person to purchase your product or service.
It may be difficult or time consuming. It is worth the hard work.