What Happens When The Math Doesn’t Add Up?

I attended a conference in Phoenix when the presenter asked, “when does one plus one not equal two?” We looked around at one another blankly and finally he answered his own question: “when you don’t have a back-up.” The story was a cautionary tale about making sure we have enough equipment to keep our businesses […]

Is Coke It? A Lesson In Storytelling and Marketing

Many folks look forward to the biggest football game of the year – The Superbowl – not only for the great football but also for the half-time concert and the commercials. And while we all have our favorite commercials, I’ll argue the most memorable and influential commercial of all time was not aired during a […]

Is The Obstacle The Way Forward?

Systems Allow All The Puzzle Pieces To Work Together

Is there any aspect of running your business you despise and ignore or delegate? If so, here’s something to think about! I visited with a client who told me we did not have to talk about {a certain} office procedure because the account manager is assigned the task. I followed up with other questions and […]

If The Power Of Social Media Is Not Obvious, Consider Betty White.


The incomparable Betty White died on December 31,2021, just 17 days before her 100th birthday. The #BettyWhiteChallenge went viral this Monday, January 17 to honor and celebrate what would have been her 100th birthday. As a result of the social media challenge, animal shelters around the country had a surge in fundraising. According to the […]

8 Things To Consider Before The End of 2021

As the end of the year draws near, it’s a good time to review your business and plan for the next year. Here are 8 things to consider: 1. What were your biggest successes this year? What can you do more of next year? 2. What were your biggest challenges this year? How can you […]

What Is A Business Plan And How Can It Help My Business?

Details of a business plan

A business plan is a multi-page document that details your business activity, your goals, and the path you plan to take to accomplish this. It is an in-depth look at your experience, your financial expectations, your competitors, and takes into account your vision for the business. Creating a business plan can be intimidating for some […]

Do You Need A Bank Loan For Your Business?

Business Loan Appliation

As a global community, the Covid pandemic has changed our lives in a fundamental way. Life choices had to be re-evaluated, daily plans changed, record number of fur babies were adopted from shelters, and some people found the love of air fryers. Sadly, some family members and loved ones were lost to the virus, as […]

Don’t Make Resolutions, Create New Habits

New Year’s resolutions are usually lofty goals. Whether exercising more consistently or eating more healthy, resolutions are great. So what’s the reason for “habits” instead of “resolutions”? Our brain does not like change; it likes what is familiar. Willpower is a finite resource that we have to use every day, and it fades as the […]

{My} Top 10 Life Rules

Top 10 Rules

Rules are something we live with from a very early age. They allow us to live within a set of guidelines where we can accomplish our goals and love the life we live. Take a moment to think about your life – I bet you can create a list of top life rules you live […]

Are Your Goals S*M*A*R*T?

SMART goals achieve more

Goals can be long term or short term; they can be performance, process, or outcomes based, but the one thing they need to be is SMART! Specific, Measurable, Achievement, Relevant, and Timely Every business is unique and faces different challenges, so how can we be so confident in our program? Because the Strategy4Nine.com SMART System […]