What Happens When The Math Doesn’t Add Up?
I attended a conference in Phoenix when the presenter asked, “when does one plus one not equal two?” We looked around at one another blankly and finally he answered his own question: “when you don’t have a back-up.” The story was a cautionary tale about making sure we have enough equipment to keep our businesses […]
Is Coke It? A Lesson In Storytelling and Marketing
Many folks look forward to the biggest football game of the year – The Superbowl – not only for the great football but also for the half-time concert and the commercials. And while we all have our favorite commercials, I’ll argue the most memorable and influential commercial of all time was not aired during a […]
Is The Obstacle The Way Forward?
Is there any aspect of running your business you despise and ignore or delegate? If so, here’s something to think about! I visited with a client who told me we did not have to talk about {a certain} office procedure because the account manager is assigned the task. I followed up with other questions and […]
What Do You Do When The Social Media Is Too Loud?
Not many folks will disagree if you make a comment about the amount of change our world has experienced in the last few years. Between warring nations, mass shootings, gas prices and inflation, the first half of 2022 has seen tremendous change and unrest. If the state of the world – or your world itself […]
Do You Know Who Your Perfect Client Is?
The most important thing you can do for your business is to define your perfect client or customer. Consider this: as you build your business, you are going to build plans and create strategies that are designed to effect action from your perfect client. If you have not defined who your perfect client is, you […]
If The Power Of Social Media Is Not Obvious, Consider Betty White.
The incomparable Betty White died on December 31,2021, just 17 days before her 100th birthday. The #BettyWhiteChallenge went viral this Monday, January 17 to honor and celebrate what would have been her 100th birthday. As a result of the social media challenge, animal shelters around the country had a surge in fundraising. According to the […]
8 Things To Consider Before The End of 2021
As the end of the year draws near, it’s a good time to review your business and plan for the next year. Here are 8 things to consider: 1. What were your biggest successes this year? What can you do more of next year? 2. What were your biggest challenges this year? How can you […]
What Is A Business Plan And How Can It Help My Business?
A business plan is a multi-page document that details your business activity, your goals, and the path you plan to take to accomplish this. It is an in-depth look at your experience, your financial expectations, your competitors, and takes into account your vision for the business. Creating a business plan can be intimidating for some […]
Do You Need A Bank Loan For Your Business?
As a global community, the Covid pandemic has changed our lives in a fundamental way. Life choices had to be re-evaluated, daily plans changed, record number of fur babies were adopted from shelters, and some people found the love of air fryers. Sadly, some family members and loved ones were lost to the virus, as […]
Don’t Make Resolutions, Create New Habits
New Year’s resolutions are usually lofty goals. Whether exercising more consistently or eating more healthy, resolutions are great. So what’s the reason for “habits” instead of “resolutions”? Our brain does not like change; it likes what is familiar. Willpower is a finite resource that we have to use every day, and it fades as the […]
